Best 9 Ways for Etsy Sellers to Make More Money
Are you an Etsy seller looking to increase your revenue? Whether you're just starting out or you've been selling on Etsy for years, there are several strategies you can use to boost your sales and make more money. In this article, we'll share some of the best ways for Etsy sellers to increase their earnings.
1. Optimize Your Listings
Your product listings are the first thing customers see when they search for items on Etsy. To increase your chances of making a sale, you should optimize your listings with high-quality photos, detailed descriptions, and relevant keywords. Make sure your listings are well-written, informative, and easy to read.
2. Promote Your Products on Social Media
Social media is a powerful tool for promoting your Etsy shop and products. Create a business account on Instagram, Facebook, and Pinterest to showcase your products and reach a wider audience. Pinterest is a great place to market most things that sell on Etsy so learn as much as you can about using Pinterest to drive traffic to your shop.
3. Become an Affiliate for Etsy
Etsy offers an affiliate program through Awin that allows you to earn a commission by promoting products and shops that sell on Etsy. And did you know that you can now promote your own products on your website or blog as an affiliate? I know I was just in my own AWIN account and was looking over my Etsy program and found this out, previously you weren't able to earn commissions for your own shop but this appears to be no longer true.
This is honestly a fantastic way to earn additional income while also promoting your own products. This really is a genius idea from Etsy to allow this because how motivating is it to earn back a little ad revenue, Etsy still wins because you are doing the advertising for them and they get more money from you selling more products. If you are not yet an affiliate for Etsy you can join up using Awin here.
4. Start a Shopify Website
In addition to selling on Etsy, and now being an Etsy Affiliate you will want to start your own website using a platform like Shopify. This can help you reach a wider audience and establish your brand outside of the Etsy marketplace, give you a platform to promote your affiliate links through your on sites blog and it's a great way to deliver those large digital files that are too big for Etsy to upload.
Now when you sell a Large Digital File on Etsy you can have a listing on your website that you can create a unique code for your Etsy shopper to use to download their purchase making the customer experience a lot more professional than a dropbox or google drive link.
5. Offer Customization and Personalization Options
Many customers are willing to pay more for personalized or customized items. Consider offering customization or personalization options for your products, and charge a premium for this service. This works really well in niches like Weddings where you can offer Done For You services, baby/kids Custom Name gifts and Party supplies and of course Print-on-Demand products.
6. Offer Free Shipping
Many customers are more likely to buy from sellers who offer free shipping. Consider offering free shipping on orders over a certain amount to encourage customers to purchase more. Be sure that the product value can absorb the postage costs into the price of the product. Most customers know at this point that free shipping actually means that the cost of shipping has most likely been added into the price of the item, but as long as the price is something they are willing to pay they don’t mind.
7. Expand Your Product Line
If you're only selling a few products on Etsy, consider expanding your product line to offer a wider range of items. This can help you reach a wider audience and increase your sales.
8. Offer Discounts and Promotions
Running sales, offering discounts, and creating promotional codes are all great ways to entice customers to buy from you. Consider running a sale during a holiday or special event to boost your sales. Using the 3 day sales technique can really help boost sales, which will in turn boost the product to get more sales.
9. Use Etsy ads
Etsy offers a paid advertising program that can help you reach a larger audience and increase your sales. Consider using Etsy ads to promote your products and increase your visibility on the platform.
With these tips, you can increase your revenue as an Etsy seller and build a successful business. Remember to stay focused, work hard, and never stop learning. Good luck!